Tata Sky has selected IBM to launch a new app, mSales for its 14 million subscribers across the country.
With the IBM MobileFirst platform technology, Tata Sky can securely integrate customer and enterprise data and launch new apps to spur growth, especially in rural markets.
The mSales app will help 300,000 dealers and distributors in responding quickly to customer inquiries, track existing accounts and new subscribers. Tata Sky will be better able to add subscribers and gain market share.
With more than 50,000 downloads since its launch, the mSales app creates new cost efficiencies by decreasing help desk calls to manage existing customer needs. It also streamlines processes for establishing new accounts. With simplified access to customer analytics, dealers and distributors can better engage customers with more targeted, customized products and services.
“With the IBM MobileFirst Platform, Tata Sky can take advantage of new growth opportunities in untapped markets and easily scale the number of users and apps being delivered to market to offer differentiated services and get ahead of the competition”, said Ravishanker, Chief Information Officer, Tata Sky.
The IBM MobileFirst platform is available from Bluemix, IBM’s cloud development platform, or via on-premises deployment.