A Parliamentary Standing Committee has given green signal to the Ministry of Information and Broadcasting’s (MIB) proposal to grant a funding of Rs 350 crore for the Directorate of Advertising and Visual Publicity (DAVP).
Conforming to the Ministry’s apprehension that lack of adequate fund might have an adverse effect on the government’s multimedia campaign of flagship programmes such as Make in India, Digital India, Skill India, Jan Dhan Yojana, etc; the Committee has given a nod to the MIB’s proposal. The Committee believes that such campaigns of the Government under its flagship programmes that invites people’s participation must not suffer due to lack of sufficient fund. Hence, it wants the ministry to have a talk with the Finance Ministry for allocation of adequate fund under the scheme.
The Committee noted with satisfaction that out of an allocation of Rs 160.20 crore, the Ministry had been able to spend Rs 147.01 crore (91.76 per cent) during 2014-15. “There has been a cent percent achievement of physical targets under Scheme of DAVP during 2014-15,” the Committee said.
However a total of Rs 470 crore has been allocated for the schemes of DAVP during 2015-16.