The digital TV market has surged over the last four years, with 455 million additions in homes bringing the total past the billion mark says a report from Digital TV Research.
The Digital TV World Databook report calculated that there were 1.045 billion homes by the end of 2014, representing a penetration of 67.2%. Of the additions between 2010 and 2014, 111 million came from primary DTT — defined as homes taking DTT but not subscribing to cable, satellite TV or IPTV — with digital cable contributing a further 182 million. With 66 million, pay IPTV additions edged out satellite TV counterparts by 2 million.
Looking at where the growth was, of the digital TV household additions between 2010 and 2014, 287 million were in the Asia Pacific region, more than doubling its total to 513 million. China now accounts for 285 million digital TV homes with 27% of the world's total by the end of 2014.
The Digital TV World Databook report also calculated that the number of all (analogue and digital) pay-TV subscribers reached 878 million by the end of 2014, up from 718 million in 2010. Asia Pacific increased by 106 million – or two-thirds of the global additions - during this period to bring its total to half a billion. North America (111 million) was the second largest region, although its 2014 figure was lower than in 2010.
Pay-TV Pay-TV revenues— including subscriptions and on-demand revenues from movies and TV episodes—passed $200 billion in 2014, up by 14.5% from $176 billion in 2010. Cable, including analogue as well as digital, generated the highest revenues by platform, with $92 billion in 2014. Cable TV revenues though showed signs of secular decline. By contrast IPTV revenues reached $19.8 billion in 2014, up by $10 billion on 2010. North America generated about half the world's total pay-TV revenues, recorded revenues in 2014 nearly ten times as high as second placed China. The US added $6.1 billion in revenues between 2010 and 2014, followed by Brazil with $3.0 billion more and China ($2.5 billion extra).