The educational television channel, Da Vinci Media has entered into a 50:50 partnership with 'The Quint' a digital project, founded by media veteran Raghav Bahl, along with his wife Ritu Kapur. The partnership has been formed in order to launch Da Vinci Media in India and to form a complete horizontal digital multimedia edutainment platform.
This will enable Da Vinci Learning to broaden the channel’s presence across the country, along with developing extensive and integrated relationships with leading media platforms and advertisers. This strategic move for developing the channel’s foothold in the Indian television and digital media industry just before its launch is aimed at creating awareness about the channel’s content.
Commenting on the development, Ferdinand Habsburg, Founder & CEO, Da Vinci Media, said, “We are delighted to partner with Raghav Bahl and The Quint, a brand renowned for its strong digital media presence. We are confident that this engagement will definitely help us carve a strategic roadmap to increase visibility in the Indian market".
According to Raghav Bahl, Founder, The Quint, “While Da Vinci Media brings expertise in programming content, this JV helps us to further expand, drive synergies and diversify our digital content portfolio. The Quint will aid consumers in accessing Da Vinci Media’s Da Vinci Learning channel’s content through our digital distribution capacity.”
The channel, Da Vinci Learning got its license clearance from the I & B ministry to launch its channel in English and in selected cases dubbed in local languages such as Hindi, Tamil, Telugu, and Bengali. It is the only channel to get downlinking permission in 2015 until the end of May.
Apart from this, 5 more new channels have received permission in the first five months of 2015, taking the total number of television channels in the country to 832.