DD Kisan Channel and the National Dairy Development Board (NDDB) have signed an agreement, whereby NDDB will provide farm and dairy related content to the channel. According to the agreement, the association aims at providing latest technical know-hows to farmers, improve their livelihood and income of the farming community by enhancing their knowledge, and provide information on various technical issues related to farming.
"This association will benefit millions of dairy farmers across India. The content will be based on ground realities, actual problems and issues faced by farmers," NDDB Chairman T Nanda Kumar said in a statement.
According to Prasar Bharati chairman, A Surya Prakash the joint effort will offer an effective platform to project success stories on progressive farmers.