Friday, 5 June 2015

Disney to extend its TV series to mobile game and consumer products

Disney India has announced its plans to extend its TV series ‘Arjun: Prince of Bali’ to a mobile game and consumer products. 
The series is the Disney India’s first local animation property developed with Green Gold Animation. It was launched in 2014, and is now in its second season.
The company’s interactive division has developed a mobile game and its merchandise base in collaboration with Green Gold .In the range of consumer products, it has launched apparel, stationary and toy-like figurines, bow and arrow sets and many more.Now the company is expanding the Arjun-themed product line by launching products such as school bags, lunch boxes, water bottles, note-books and home decor with bed sheet sets, cushions and mugs.


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