The online arm of Eros International, ErosNow, has announced content acquisition deal with Pakistan’s on-air and digital content company HUM TV.
The deal allows the registered users of ErosNow across the world access to HUM TV’s entire library, including the current shows at no extra subscription cost.
The deal also gives ErosNow subscribers in India an exclusive opportunity to view the content 48 hours prior to its telecast on any other platform.
HUM TV is a 24-hour entertainment TV channel in Pakistan. The channel provides programming across a wide spectrum of genres.
Rishika Lulla Singh, CEO, ErosNow, said: “We are happy to introduce Pakistan’s popular soaps to a new digital generation of South Asians globally and add to our roster of content. The partnership with a leading channel like HUM will give our subscribers an opportunity to view the much sought after and varied Pakistani content.”
Sultana Siddiqui, President, Hum Network Ltd, said: “This association enables us in reaching out and providing some of our best Pakistani content to millions of keen internet users across the globe.”