In March 2015, the Advertising Standards Council of India’s (ASCI) Consumer Complaints Council (CCC) upheld complaints against 185 out of 230 advertisements. Out of 185 advertisements against which complaints were upheld, 81 belonged to the Personal and Healthcare category, followed by 57 advertisements in the Education category, and 47 advertisements in other categories. According to ASCI, these ads are either misleading or false and hence violating ASCI's code.
Some health related companies which were in the list include- Zee Laboratories, MedSpa, L'Oreal India, Marico (Hair & Care), Deep Ayurveda, Herbal Life Clinic, Dr. Batra's Homeopathy, VLCC Healthcare (Waist & Tummy Trim treatment as well as Slim Sonic) etc.
Some education related companies which were in the list include CL Educate , Karim's IAS Study Circle, SCIT College of IT & Management, Seed Infotech, the Sagar School,Calcutta Business School, Asian School of Business, CLAT Possible, International Institute of Hotel Management, ICS Coaching Centre, Nirwans Charitable Trust (SN College of Nursing) etc.
The e-commerce and teleshopping category mentioned five ads that contravene ASCI's code.
In the food and beverages category, GlaxoSmithKline Healthcare, Parle Products, Today Tea, Modi Naturals, Cremica Agro Food Products and TKG Food Industries among others contravened ASCI’s code.