NexGTv - India's preferred entertainment destination on the mobile, from Digivive Services, has entered into a strategic tie-up with CA Media Digital's first venture Fluence – India's largest celebrity digital network, to create celebrity led ‘mobi-serials.' Taking the next step in digital entertainment, Fluence will create and produce for the first time in India clutter breaking, original content for nexGTv.
Digivive Director and CEO, G D Singh said, “Our intention is to address the needs of rapidly growing mobile audience with mobile-first content.”
Fluence has partnered with Endemol Shine India to co-produce the shows. Fluence ,VP- Digital and Business Head, Ashish Joshi said, ” This collaboration will draw audience subscriptions and views to the content and platform through our well thought out amplification program on social media thereby engaging the fans and followers of our celebrities in a new and highly compelling way”.