Wednesday, 10 June 2015

Videocon d2h, media planners’& Niche advertisers’ dream platform

Videocon d2h India’s fastest growing DTH service has opened up new avenues for advertisers. Fresh from its listing on NASDAQ, Videocon d2h has made giant strides in the DTH industry; Videocon d2h is now offering advertising options available on its platform making it the preferred DTH player for niche and targeted advertising. 
Eminent brands like Volkswagen, Hero, Myntra, Honda, Asian Paints, Yep Me, SBI General, TATA AIG, Disney, Colors, Star Sports, Sony TV, Zee group have benefitted immensely and have shown their confidence in Videocon d2h’ Home channel. With the overwhelming response of top advertisers, we are now opening up our platform of niche advertising to reach better ROI’s on advertisers’ media planning.Videocon d2h provides a reach of 6.5 crore consumers and has a market share of 20% in DTH category
Along with the Home Channel, advertisements can also be placed on the Regional Home Channels, d2h Movies, d2h Classic Movies, Info Bars, d2h Music, d2h Spice.  Home channel is the default channel of Videocon d2h. d2h Movies and d2h classic movies are the movie channels which air the popular movies. d2h Music and d2h spice are the music channels , d2h music is a family music channel containing a mix of all forms of songs from Bollywood, whereas d2h spice contains hit numbers and popular dance songs.  The Regional Home Channels are highly useful to the advertisers in connecting targeted language states. 
Videocon d2h, as an advertisers and media planner’s ideal destination offers reach and targeted space to engage consumers who can be tapped by the advertisers. The plethora of advertising options like regional home channels, music, info bars and movies channel help for targeted advertising. 
Mr Anil Khera, CEO, Videocon d2h, “Videocon d2h is a great medium for advertising with 6.5 crore consumers. Our quality of consumer base is very healthy; to which advertisers can reach out to.  It is a win-win situation for the advertisers and Videocon d2h, as we provide highly targeted niche market for advertisers. The confidence shown by some of the brands on Videocon d2h is very encouraging.”
Videocon d2h has launched many firsts in the Indian DTH industry like the first to launch the 4K Ultra HD Channel, 1000 GB High Definition Digital Video Recorder, Radio Frequency Remote for DTH, Wireless DTH Headphones, 500 channels & services.


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