SmarDTV S.A, a Kudelski Group company, Switzerland, has announced the launch of a new range of INSTANT ACCESS CAM products with Conax security. The new CAMs are designed to accelerate subscriber acquisition and reduce subscriber acquisition costs (SAC) by providing a means to instantly access pay-TV services for the subscribers. Leveraging the strengths of both the companies, this is achieved by bundling smart cards with CAMs at the production facilities and pre-pairing and pre-authorizing the bundle eliminating any waiting time or hassle for new subscribers. The solution is designed to facilitate operator logistics and includes an option to embed the pre-entitled smart card inside the CAM; particularly attractive for operators wishing to promote their products in retail.
“We are delighted to introduce this new product range developed in collaboration with Conax,” said Franz Maier, SmarDTV Regional Sales Director. “We have a highly successful history of deploying our combined products dating back to the world’s first CI products in 1999 and we believe this new INSTANT ACCESS product range will drive subscriber acquisition for our joint customers”.
“The addition of the SmarDTV INSTANT ACCESS CAMs will allow operators to reduce costs and operational efforts required to acquire new customers,” commented Thomas Blichfeldt, Sr. VP EMEA Sales, Conax. “This is an example of innovation directly resulting from actively monitoring and analyzing barriers that operators are facing to quickly expand their subscriber base. By reducing logistics time and providing an “instant on” experience, operators can quickly enroll new subscribers and benefit from retail sales opportunities in partnership with TV vendors”.
The INSTANT ACCESS CAM supports CI+ 1.3 with chipset pairing and CI with and without chipset pairing. In addition, there is an option to embed the smart card securely inside the CAM to avoid having to manage two items. The INSTANT ACCESS CAM also implements the latest Conax 6.0 STB integration kit that provides direct support for CI+1.3 features.
The INSTANT ACCESS CAM will be showcased on SmarDTV booth is E11, Hall 10.2 at ANGA COM taking place in Cologne, Germany from 9th June to 11th June 2015.