Friday, 5 June 2015

I&B and AYUSH Secretaries to co-chair meeting with Broadcast Industry representatives for International Yoga Day on 21st June

On the occasion of the International Yoga Day on 21st June, 2015, Information and Broadcasting Secretary, Shri Bimal Julka and Secretary AYUSH, Shri Nilanjan Sanyal co-chaired a meeting with the representatives of broadcasting industry seeking their participation in the event across various platforms in the broadcasting domain.
Both the secretaries emphasized that the collaborative effort would also reinforce the vision of the Hon’ble Prime Minister and UN endorsement of observing 21st June as International Yoga Day for the first time. This would also enable the event having an international impact with the focus on Yoga being a People’s Movement.
Representatives from the industry bodies promised to proactively participate in promoting the event while at the same time providing and broadcasting content free of cost. The industry representatives agreed to take forward the content created by the Ministry of AYUSH on their platforms pro bono. It was also agreed to popularize the Yoga initiative on News platform on the News Segment through Special programmes, discussions and studio-based events. It was also agreed that the events associated with International Yoga day would be covered appropriately. 
Representatives of the Industry from the Radio and Digital Cinema and Community Radio stream also offered to take the advocacy efforts forward through their network and distribution platforms. 


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