Emerald Media, which is backed by KKR, has bought controlling stake in Cosmos-Maya, which is a leading player in IP-led Indian kid’s animation content, and is better known for the popular Motu Patlu series. Cosmos-Maya will use the capital to start strategic growth initiatives and to create global IPs to further increase its footprint across the world.
Cosmos-Maya is promoted by filmmakers Ketan Mehta and Deepa Sahi. In the last 5 years, the company has produced a record 1000+ half-hour segments of animated content. It has multiple ongoing productions with major television and digital platforms, including Viacom18, Disney Networks, Turner International, Sony Pictures Network, Discovery Networks, Netflix, Amazon Prime Video and ALT Balaji.
According to Cosmos-Maya founder and MD Ketan Mehta, “The vision for Cosmos-Maya has always been to become a cutting-edge media technology company creating quality Indian content for the global market. The company will benefit greatly with a partner like Emerald Media which has a strong understanding of the entertainment, broadcast and OTT space. Through the capital infused, the company intends to develop international projects while leveraging the media relationships of Emerald to expand its global footprint.”
Emerald Media MD Rajesh Kamat commented, “Cosmos-Maya has created and owns the content for some of the most popular kids’ shows and hence has its finger on the pulse of a very captive and influential audience. With the company now focused on the development of content, that crosses geographies, it is poised for growth on a global stage — not to mention the added opportunity of brand expansion and merchandising for its properties. This investment is a great addition to Emerald Media’s growing portfolio as it aligns with our vision of creating an ecosystem that caters to audiences of all age groups.”
Source: http://cablequest.org/index.php/news/national-news/item/11870-emerald-media-buys-stake-in-animation-firm-cosmos-maya
According to Cosmos-Maya founder and MD Ketan Mehta, “The vision for Cosmos-Maya has always been to become a cutting-edge media technology company creating quality Indian content for the global market. The company will benefit greatly with a partner like Emerald Media which has a strong understanding of the entertainment, broadcast and OTT space. Through the capital infused, the company intends to develop international projects while leveraging the media relationships of Emerald to expand its global footprint.”
Emerald Media MD Rajesh Kamat commented, “Cosmos-Maya has created and owns the content for some of the most popular kids’ shows and hence has its finger on the pulse of a very captive and influential audience. With the company now focused on the development of content, that crosses geographies, it is poised for growth on a global stage — not to mention the added opportunity of brand expansion and merchandising for its properties. This investment is a great addition to Emerald Media’s growing portfolio as it aligns with our vision of creating an ecosystem that caters to audiences of all age groups.”
Source: http://cablequest.org/index.php/news/national-news/item/11870-emerald-media-buys-stake-in-animation-firm-cosmos-maya
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