Star India, which bought the broadcasting and digital rights of IPL for an astronomical sum, will tap the full potentials of the tournament by extending the drama as a six month ‘fiesta’. The two-month property will now become a six-month ‘fiesta’ that started off with the retention event held on January 4.
Star India’s OTT platform Hotstar will livestream the matches and fans can watch it in VR format. Star India has already claimed to reach 700 million viewers with IPL matches. The OTT platform will also host a lot of unseen footage like the green room interactions, the net practice and even parties/ celebrations.
According to industry analysts, Star India can expect to earn not more than Rs 1,500-1,600 crore from the 2018 edition, as its sponsorship rates are two to three times more than Sony Pictures Network, which is said to have pocketed Rs 1,300 crore from IPL 2017.
Sanjay Gupta, Managing Director, Star India, said that Star India is not looking at making money at this stage of the tournament.
Star India has won the rights for a period of five years, starting with the 2018 edition of the game.
According to industry analysts, Star India can expect to earn not more than Rs 1,500-1,600 crore from the 2018 edition, as its sponsorship rates are two to three times more than Sony Pictures Network, which is said to have pocketed Rs 1,300 crore from IPL 2017.
Sanjay Gupta, Managing Director, Star India, said that Star India is not looking at making money at this stage of the tournament.
Star India has won the rights for a period of five years, starting with the 2018 edition of the game.
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