As the social media giant Facebook announces major plans to change its news feed to focus more on “personal connections” in a move that will de-prioritise posts from businesses, brands and media, it has got an awakening slap from media baron Rupert Murdoch. Murdoch, News Corp Executive chairman, has said Facebook should pay publishers for news content (carriage fees for news) in the same way that TV operators pay broadcasters to air their channels.
The media baron said: “Reputable news outlets are not being adequately rewarded despite obviously enhancing the value and integrity of Facebook through their content. The time has come to consider a different route. If Facebook wants to recognise ‘trusted’ publishers then it should pay those publishers a carriage fee similar to the model adopted by cable companies. Carriage payments would have a minor impact on Facebook’s profits but a major impact on the prospects for publishers and journalists.”
He added: “I have no doubt that Mark Zuckerberg is a sincere person, but there is still a serious lack of transparency that should concern publishers and those wary of political bias at these powerful platforms.”
Talking about the remedial measures taken by Facebook and Google to stop fake news, Murdoch said: “Remedial measures that Facebook and Google have proposed to clamp down on unreliable news are inadequate, commercially, socially and journalistically.”
He added: “I have no doubt that Mark Zuckerberg is a sincere person, but there is still a serious lack of transparency that should concern publishers and those wary of political bias at these powerful platforms.”
Talking about the remedial measures taken by Facebook and Google to stop fake news, Murdoch said: “Remedial measures that Facebook and Google have proposed to clamp down on unreliable news are inadequate, commercially, socially and journalistically.”
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