Original series are must for the success of an OTT platform. Leading international players, such as Netflix and Amazon Prime Video, are spending big money to create original content in different languages to keep a lead.
ALTBalaji, Balaji Telefilms owned OTT platform, is also spending big money on original series in different languages. It has entered into a strategic partnership with Reliance Jio Infocomm to make its original content available on the telco’s OTT platforms Jio TV and Jio Cinema.
According to Balaji Telefilms Group COO and ALTBalaji CEO Nachiket Pantvaidya, “Our content caters to the Indian language mass audience and is targeted at 18-45 years demographic. The early response to our content has been good and now we wish to be available in all environments where audiences exist and consume videos. We believe that our association with the Jio platforms will help us reach their consumers and let them enjoy the content we are proud to present. Our offerings have a very good fit with the Jio Digital Life eco-system.”
At present, ALTBalaji’s mobile app has been downloaded by 11 million users. The platform has more than 2 million viewers on the web. It is available in over 90 countries.
According to Balaji Telefilms Group COO and ALTBalaji CEO Nachiket Pantvaidya, “Our content caters to the Indian language mass audience and is targeted at 18-45 years demographic. The early response to our content has been good and now we wish to be available in all environments where audiences exist and consume videos. We believe that our association with the Jio platforms will help us reach their consumers and let them enjoy the content we are proud to present. Our offerings have a very good fit with the Jio Digital Life eco-system.”
At present, ALTBalaji’s mobile app has been downloaded by 11 million users. The platform has more than 2 million viewers on the web. It is available in over 90 countries.
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