To connect advertisers with influencers and content creators, the digital media company PK Online Ventures has launched online marketplace Vuroll. It caters to influencers and content creators across various social media platforms including Blogs, Facebook, Instagram, Twitter, and YouTube. The platform’s innovative algorithm offers brands the ability to target the digital influencers relevant to their specific needs and create data points to develop scalable influencer marketing campaigns.
According to COO and co-founder Manish Bhatnagar, “Today, online advertising is a 200 billion USD industry worldwide and influencer marketing occupies over 2 billion USD in revenues. When cost and effectiveness of traditional advertising are in question, VUROLL comes as a safe bet for brands as well as the influencers. It offers authentic user engagement and delivers better results while identifying relevant influencers for advertisers or brands. The advantage for the advertisers is that they can see influencers’ audience and further segregate them basis on their age, location, and gender.”
Vuroll will try to address the main challenges faced by the influencer marketing industry such as discovery, authenticity, effectiveness, and metrics that help to establish a successful campaign.
Vuroll enables brands to target its audience by their age, demographic, and gender for executing market-specific campaigns. By using its unique interface, brands can target the right set of influencers and content creators in those specific markets by leveraging Vuroll’s Search, Discover, Engage and Analytical tools.
Vuroll will try to address the main challenges faced by the influencer marketing industry such as discovery, authenticity, effectiveness, and metrics that help to establish a successful campaign.
Vuroll enables brands to target its audience by their age, demographic, and gender for executing market-specific campaigns. By using its unique interface, brands can target the right set of influencers and content creators in those specific markets by leveraging Vuroll’s Search, Discover, Engage and Analytical tools.
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