Users of digital platforms in the country are hooked to news. According to a Times Internet study titled ‘The Changing Lingual Face of Digital India’, news is the most watched genre on digital, followed by sports, and entertainment. News occupies 67% on digital across all regional languages followed by Sports at 17% and Entertainment at 16%.
Analysts say that affordable smartphones and low priced 3G and 4G connections are driving Internet penetration and digital literacy in the country.
The survey studied surfing and watching habits of over 90 million digital users, and found that more than half are non-English readers and more than two third of Hindi readers are also reading English.
As per the study, regional languages have surpassed English with a 66% share in overall content consumption. Among female users, the Gujarati language sees the highest online content consumption at 44.78%.
The survey studied surfing and watching habits of over 90 million digital users, and found that more than half are non-English readers and more than two third of Hindi readers are also reading English.
As per the study, regional languages have surpassed English with a 66% share in overall content consumption. Among female users, the Gujarati language sees the highest online content consumption at 44.78%.
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