This year has witnessed mega mergers in telecom and broadcasting sector. While Fox is set to be merged with Disney, CBS Corporation and Viacom are also planning to merge to better compete with broadcasting behemoths like Disney, as per latest media sources.
CBS owns cable networks including Showtime as well as the CBS TV Network and CBS TV Studios, while Viacom’s businesses include Paramount Pictures, Comedy Central, Nickelodeon, and MTV. CBS and Viacom combined would have a market value of more than $37 billion.
According to media sources, Viacom chief executive Robert Bakish and CBS Corp CEO Leslie Moonves have had a preliminary talk about merging the two media companies. If merged, Bakish is expected to have a senior role at the combined company if the two companies agree to a merger, sources said.
According to BTIG analyst Rich Greenfield “In a world with video streaming service Netflix Inc, which has a market capitalization of $113 billion and is dominating the media landscape, there is more pressure than ever on CBS and Viacom to merge. There is an urgent need for scale. And both companies are facing challenges that a combination could help address. It is eat or be eaten.”
According to media sources, Viacom chief executive Robert Bakish and CBS Corp CEO Leslie Moonves have had a preliminary talk about merging the two media companies. If merged, Bakish is expected to have a senior role at the combined company if the two companies agree to a merger, sources said.
According to BTIG analyst Rich Greenfield “In a world with video streaming service Netflix Inc, which has a market capitalization of $113 billion and is dominating the media landscape, there is more pressure than ever on CBS and Viacom to merge. There is an urgent need for scale. And both companies are facing challenges that a combination could help address. It is eat or be eaten.”
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