As OTT is booming and people across the world are watching content on their smart devices, Star India is cashing in on its OTT arm Hotstar, which has 100 million viewers and is one of the fastest growing OTT players.
Now Star India wants to engage more global audience by placing high quality Indian content on its video streaming platform. According to Managing Director Sanjay Gupta, as part of its strategy to address all age groups, Star is ensuring a strong presence across screens, be it television, iPads or mobile handsets coupled with strong content.
Star India is investing hugely to keep Hotstar number one; recently it said that IPL matches will be streamlines in various languages to reach the larger audience. Star has already acquired broadcasting rights of the major sporting events such as IPL, Kabbadi apart from adding India-specific drama content.
Gupta added: "We already have best of the Hollywood channels as Star Movie, Star World and Star World Premium and we premier the content from Fox, Disney and HBO on both TV and digital."
He said: “We will now take the Indian content global and therefore, Hotstar got launched in the US and Canada.” Hotstar will compete here with Netflix, Amazon Prime Videos and other local OTT players.
Star India is investing hugely to keep Hotstar number one; recently it said that IPL matches will be streamlines in various languages to reach the larger audience. Star has already acquired broadcasting rights of the major sporting events such as IPL, Kabbadi apart from adding India-specific drama content.
Gupta added: "We already have best of the Hollywood channels as Star Movie, Star World and Star World Premium and we premier the content from Fox, Disney and HBO on both TV and digital."
He said: “We will now take the Indian content global and therefore, Hotstar got launched in the US and Canada.” Hotstar will compete here with Netflix, Amazon Prime Videos and other local OTT players.
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