Virtual Reality (VR) is getting popular with the audience. While such contents are mostly fiction, the major OTT player Hotstar will stream the Indian Premier League (IPL) in Virtual Reality. Star India’s video on demand (VoD) service aims to offer the immersive VR experience, which it says will make it possible for fans to come closer to the high-octane matches.
According to Star India MD Sanjay Gupta, “Over its 10-year journey, the IPL has grown into the single biggest property by far on Indian television. And now that it is on the Star India network across both, television and digital, we are set to use the confluence of technology, consumer insight, and experience in cricket coverage, to broaden the outreach and experience even further. The Vivo IPL 2018 will be a 6-month-long fiesta with new-age technology putting fans at the heart of the experience. We are confident that the VIVO IPL 2018, as re-imagined by Star India, will empower viewers, advertisers and the media and entertainment ecosystem of India with greater convenience and viewing pleasure, audience deliveries and all-round growth.”
Hotstar users will also be able to select camera angles and commentary language of their choice, offering further customisation through the “Super-fan feed”. In addition, fans will be able to enjoy a social experience on Hotstar with cricket emojis to enhance the viewing and sharing experience.
Source: http://cablequest.org/index.php/news/new-media/item/11935-hotstar-to-mesmerise-its-users-with-vr-telecast-of-ipl-feeds
Hotstar users will also be able to select camera angles and commentary language of their choice, offering further customisation through the “Super-fan feed”. In addition, fans will be able to enjoy a social experience on Hotstar with cricket emojis to enhance the viewing and sharing experience.
Source: http://cablequest.org/index.php/news/new-media/item/11935-hotstar-to-mesmerise-its-users-with-vr-telecast-of-ipl-feeds
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