Pixalate, a leading global data intelligence platform and real-time fraud protection provider, will help digital advertising network Xapads Media to check ad fraud in the programmatic marketplace.
According to Xapads Media founder and CEO Nitin Gupta, “This will further help our clients utilize the funds at the right place and get the best returns as well. Online advertising fraud is a widespread problem and it is estimated to cost companies around globe $16.4 billion this year. The association aims to clean the inventory with better quality and performance and not only help advertisers in India but also in markets like US, Europe and in South East Asian countries as well. We look forward to serving advertisers in a much better way through this association.”
As per Pixalate Quarterly Ad Fraud Benchmarks report, programmatic impression ad fraud rates varied across channels. Through Desktop around 31% of programmatic desktop impressions were fraudulent in Q1 2017. Around 36% fraud rate was found on smartphones while 17% fraud rate on tablets were reported. Billions of dollars are lost to digital ad fraud each year. Trust and transparency are the most pressing issues in the programmatic ecosystem today, and ad fraud is at the center of the discussion.
As per Pixalate Quarterly Ad Fraud Benchmarks report, programmatic impression ad fraud rates varied across channels. Through Desktop around 31% of programmatic desktop impressions were fraudulent in Q1 2017. Around 36% fraud rate was found on smartphones while 17% fraud rate on tablets were reported. Billions of dollars are lost to digital ad fraud each year. Trust and transparency are the most pressing issues in the programmatic ecosystem today, and ad fraud is at the center of the discussion.
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