The Bharat Sanchar Nigam Limited (BSNL) has partnered with Celltick, a global leader in mobile discovery and engagement, which will power BSNL customer’s Android devices by providing a branded, localized and customized version of Celltick’s Start.
According to CMD BSNL, Shri Anupam Shrivastav: “This partnership with Celltick allows us to offer our subscribers a much more personalized and interactive start screen on their mobile device that meets their specific individual needs. BSNL will provide users with local news and weather content, swift access to self-care service, BHIM app, social media feeds, web search, latest videos and on the Start screen. We are confident that the adoption of Start will contribute to increasing our engagement and monetization capabilities”.
Abraham Punnoose, Managing Director, India & Africa, Celltick, commented. “Users today are looking for creative ways to personalize their devices and to add a new layer of functionality to their mobile. We are excited to partner with BSNL to provide an enhanced and personalized user experience for their subscribers. Utilizing Start’s platform, BSNL will be able to better engage with their customers enhancing customer satisfaction and improve retention. We are looking forward to continue supporting BSNL in meeting their company & service goals.”
Celltick’s Start is an Android interface that replaces the opening screen of the device and provides users with what they want most when they wake up their phones. With the scope for endless customizations, users get a single-swipe access to their most favorite apps, contacts, social feeds, music, videos content and anything that matters to them the most.
Abraham Punnoose, Managing Director, India & Africa, Celltick, commented. “Users today are looking for creative ways to personalize their devices and to add a new layer of functionality to their mobile. We are excited to partner with BSNL to provide an enhanced and personalized user experience for their subscribers. Utilizing Start’s platform, BSNL will be able to better engage with their customers enhancing customer satisfaction and improve retention. We are looking forward to continue supporting BSNL in meeting their company & service goals.”
Celltick’s Start is an Android interface that replaces the opening screen of the device and provides users with what they want most when they wake up their phones. With the scope for endless customizations, users get a single-swipe access to their most favorite apps, contacts, social feeds, music, videos content and anything that matters to them the most.
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