The leading technology player Gracenote has launched TV Street Maps 2.0 solution which automates the task of TV channel monitoring. Despite TV digitisation, cable operators can still add, remove or change the position of channels at their discretion without informing broadcasters.
The technology will help broadcasters as it will enable them avoid loss of revenue and identify new opportunities.
According to company, the latest solution empowers Indian broadcasters with an accurate picture of TV channel distribution and delivery to preserve program ratings, address technical challenges in near real-time and improve monetisation from cable operators. The earlier iteration of the solution, which has been around for the past 10-12 years, was analogue.
Capturing channel information was done in an analogue way as there was no technology to help capture the channel line-up. According to Gracenote, the new solution will improve operator compliance of distributor agreements. Broadcasters can also identify market opportunities and also see where their channels are being pirated.
According to company, TV Street Maps 2.0 monitoring is done using Remote Capture Devices located across the country that automatically capture TV channel line-ups with geo-tagged locations directly from set-top boxes (STBs).
According to company, the latest solution empowers Indian broadcasters with an accurate picture of TV channel distribution and delivery to preserve program ratings, address technical challenges in near real-time and improve monetisation from cable operators. The earlier iteration of the solution, which has been around for the past 10-12 years, was analogue.
Capturing channel information was done in an analogue way as there was no technology to help capture the channel line-up. According to Gracenote, the new solution will improve operator compliance of distributor agreements. Broadcasters can also identify market opportunities and also see where their channels are being pirated.
According to company, TV Street Maps 2.0 monitoring is done using Remote Capture Devices located across the country that automatically capture TV channel line-ups with geo-tagged locations directly from set-top boxes (STBs).
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