To enter broadcasting segment, the Kerala-based multi system operator (MSO) KCCL (Kerala Communications Cable Ltd) will invest Rs 100 crore. It will launch general entertainment, news and education channels over the next two years.
MSO’s sister company Kerala vision Channel Broadcasting Ltd (KCBL) will look after its broadcasting businesses. The first channel to launch from the KCBL stable is Malayalam GEC Kerala Vision. KCCL had received the licence to launch the channel in December 2016. After year one of the GEC, the company will expand into news and education segment.
According to KCCL CEO Shaji Matthews, “We will invest Rs 100 crore in two years in the broadcast business. The After the GEC, we also plan to launch two more channels in education and news space. The entire investment is being put in by the company’s shareholders. We are also open to private investors.”
He added: “The content on Kerala Vision will be of high-quality with a focus on art, family values and tradition. The current crop of GECs emphasise more on glamour and fashion.”
According to KCCL CEO Shaji Matthews, “We will invest Rs 100 crore in two years in the broadcast business. The After the GEC, we also plan to launch two more channels in education and news space. The entire investment is being put in by the company’s shareholders. We are also open to private investors.”
He added: “The content on Kerala Vision will be of high-quality with a focus on art, family values and tradition. The current crop of GECs emphasise more on glamour and fashion.”
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