This will be the first time that Ola Sunburn festival, which started on 28 December, is being live streamed on the Tata Sky Mobile app making it the only OTT platform covering the festival live.
India’s leading content distribution platform, Tata Sky reached an agreement with Ola Sunburn Festival 2017, one of the largest music festivals in the world, to bring its eclectic mix of music, entertainment, experiences, celebration and lifestyle straight to the small screens.
Tata Sky chief communication officer Malay Dikshit commented, “With increasing screens and the appetite of millennials to experiment with content, it is essential to reach the entertainment needs of consumers, just the way they like it. To create endearing and impactful engagement with millennials and to bring alive content across all types and sizes of screens, the Tata Sky Mobile App has partnered with the hugely popular music festival – Sunburn.”
India’s leading content distribution platform, Tata Sky reached an agreement with Ola Sunburn Festival 2017, one of the largest music festivals in the world, to bring its eclectic mix of music, entertainment, experiences, celebration and lifestyle straight to the small screens.
Tata Sky chief communication officer Malay Dikshit commented, “With increasing screens and the appetite of millennials to experiment with content, it is essential to reach the entertainment needs of consumers, just the way they like it. To create endearing and impactful engagement with millennials and to bring alive content across all types and sizes of screens, the Tata Sky Mobile App has partnered with the hugely popular music festival – Sunburn.”
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