At present, contracts for satellite capacity for DTH broadcasters are limited to a 3-year term by Indian government regulation. Speaking at the ‘India Satcom Forum’ in New Delhi, CASBAA Regional Pay-TV industry association Chairman Joe Welch urged the Indian government to allow the direct to home (DTH) operators to strike long-term deals with satellite operators in order to increase business certainty.
He said that the key to India’s next jump in the rankings, and to the realisation of the Prime Minister’s vision of taking India up to a Top-50 ranking, lies in improving business conditions in other sectors of the economy specifically satellite communications and broadcasting.
Welch added that the broadcasting sector is heavily dependent on satellite links, and that the single most crucial measure the government could take would be to create conducive conditions for both the satellite operators and the broadcasters to be able to enter into long-term service agreements.
According to CASBAA, the current short-term contracting is not an ideal situation for anyone right from consumer to the service provider.
Welch said: “If a satellite operator does take the risk to launch a new satellite, despite having only short-term customer assurances, the cost of the uncertainty is passed on to the customers. Indian DTH broadcasters pay more than they should, for long-term businesses.”
Welch added that the broadcasting sector is heavily dependent on satellite links, and that the single most crucial measure the government could take would be to create conducive conditions for both the satellite operators and the broadcasters to be able to enter into long-term service agreements.
According to CASBAA, the current short-term contracting is not an ideal situation for anyone right from consumer to the service provider.
Welch said: “If a satellite operator does take the risk to launch a new satellite, despite having only short-term customer assurances, the cost of the uncertainty is passed on to the customers. Indian DTH broadcasters pay more than they should, for long-term businesses.”
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