Friday 8 December 2017

Eros Now & Metrological App partner for seamless OTT experience

The leading OTT player owned by Eros International, Eros Now and Metrological, a cloud-based TV app store and content distribution platform, have partnered for offering seamless OTT experience, as Metrological is best known for seamless integrated app and OTT experiences to MVPDs.


With this deal, Eros Now will be able to offer its wide-range of library, including Bollywood and regional language films, music videos, TV shows, originals and more to operators that reach over 40 million homes.

According to Eros Digital CEO Rishika Lulla, “With increasing consumption of cross border content and popularity of Indian films, we are excited to announce our collaboration with Metrological and expand Eros Now’s global presence. Eros Now’s extensive premium content will now additionally reach millions of households, giving us the flexibility to customize consumers’ viewing experiences.”

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