According to a report released by investment firm Omidyar Network, Indians are aggressive users of mobile phones and spend almost 70% of their time on apps. They use it for most for social communication and entertainment. In the US, people use just 50% of their time on apps.
The study noted more popular apps with Indians are Facebook and WhatsApp, and music and entertainment apps. While in the US, people love gaming, commerce and news apps.
The report tells a user in India spends 200 minutes a day on mobile apps, lower than the US average of 300 minutes a day. Of the 70% of the time Indians are employed on social and entertainment, 38% is spent only on social media giant Facebook and its family of apps – Whatsapp, and Instagram. This dominance of the Facebook family in India is far greater than in the US, where their usage is only 18% of a user’s time.
According to Roopa Kudva, partner and MD of Omidyar Network India, “Currently, Whatsapp and Facebook constitute 95% of social apps in India. This is just 55% in the US, where people spend their time on other local apps too. Similarly, in entertainment, You-Tube accounts for 47% of entertainment app usage in India, against only 17% in the US. As the cost of data goes down, there is big opportunity for entrepreneurs to use this space. Share Chat is one app which is doing well in India, with 8 million downloads.”
The report tells a user in India spends 200 minutes a day on mobile apps, lower than the US average of 300 minutes a day. Of the 70% of the time Indians are employed on social and entertainment, 38% is spent only on social media giant Facebook and its family of apps – Whatsapp, and Instagram. This dominance of the Facebook family in India is far greater than in the US, where their usage is only 18% of a user’s time.
According to Roopa Kudva, partner and MD of Omidyar Network India, “Currently, Whatsapp and Facebook constitute 95% of social apps in India. This is just 55% in the US, where people spend their time on other local apps too. Similarly, in entertainment, You-Tube accounts for 47% of entertainment app usage in India, against only 17% in the US. As the cost of data goes down, there is big opportunity for entrepreneurs to use this space. Share Chat is one app which is doing well in India, with 8 million downloads.”
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