A step towards inclusive infotainment, the Zee Media Corporation Ltd’s (ZMCL) English global news channel World Is One News (WION) has launched Hindi audio option to its viewers. The step also makes great business sense as the broadcaster can now reach maximum viewers. Also, this is the first time in India that a News Channel is providing dual audio feed.
WION editor-in-chief Sudhir Chaudhary commented, “This move has been in the pipeline for quite some time now and we are extremely happy that finally, we are able to give our viewers global stories in the language they love. The thought behind this was why Hindi speaking audiences should be deprived of good international stories. This step would help us reach viewers who have been wanting to watch the global news but due to the language barrier, they were not able to. Though we have just started, we are confident that our viewers would take yet another innovation by WION in good stride and we shall be able to connect with people who until now were fence sitters.”
At present, the channel provides global stories with an Indian perspective. It operates in countries like Australia, Sri Lanka, Bangladesh, Nigeria, and Kenya apart from India.
At present, the channel provides global stories with an Indian perspective. It operates in countries like Australia, Sri Lanka, Bangladesh, Nigeria, and Kenya apart from India.
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