In a latest proposal, the European Parliament negotiators have proposed secure enhanced protection for children, stricter rules on advertising, and at least 30% of content in programmes of TV channels and video on demand (VoD) platforms must be European.
The Bulgarian Presidency of the Council of the EU and the European Parliament agreed on substantial rules for audio-visual media services, including digital platforms. The revised legislation will apply to broadcasters, but also to video-on-demand and video-sharing platforms, such as Netflix, YouTube or Facebook, as well as to the live streaming on video-sharing platforms.
Directions were issued to VoD platforms to contribute to the development of European audiovisual productions, either through a direct investment in content or a contribution to national funds. The level of contribution in each country should be proportional to their on-demand revenues in that country.
EP negotiator Petra Kamme revert (S&D, DE) said: “We made major breakthroughs in the negotiations and now have a political agreement on all pending key issues. The outcome is well balanced, especially with regard to the scope of the directive, including video-sharing platforms and audio-visual content on social media, a more level playing field for all communication stakeholders, and protection of European works.”
EP negotiator Sabine Verheyen (EPP, DE) said “By applying similar rules to similar services, irrespective of whether the media content is consumed online or offline, we have made EU regulation fit for the digital era. Protecting children and minors has always been a top priority for us. We have now negotiated a level of protection for internet media services similar to that in place for traditional broadcast media. The transparency rules on advertising, and in particular on product placement and sponsorship, now also apply to user-generated content uploaded to video-sharing platforms. This will protect consumers, especially children, and minors.”
Source: http://cablequest.org/index.php/news/international-news/item/12888-eu-proposes-secure-enhanced-protection-for-children,-stricter-rules-on-advertising,-30-local-content-on-tv-channels,-vod-platforms
Directions were issued to VoD platforms to contribute to the development of European audiovisual productions, either through a direct investment in content or a contribution to national funds. The level of contribution in each country should be proportional to their on-demand revenues in that country.
EP negotiator Petra Kamme revert (S&D, DE) said: “We made major breakthroughs in the negotiations and now have a political agreement on all pending key issues. The outcome is well balanced, especially with regard to the scope of the directive, including video-sharing platforms and audio-visual content on social media, a more level playing field for all communication stakeholders, and protection of European works.”
EP negotiator Sabine Verheyen (EPP, DE) said “By applying similar rules to similar services, irrespective of whether the media content is consumed online or offline, we have made EU regulation fit for the digital era. Protecting children and minors has always been a top priority for us. We have now negotiated a level of protection for internet media services similar to that in place for traditional broadcast media. The transparency rules on advertising, and in particular on product placement and sponsorship, now also apply to user-generated content uploaded to video-sharing platforms. This will protect consumers, especially children, and minors.”
Source: http://cablequest.org/index.php/news/international-news/item/12888-eu-proposes-secure-enhanced-protection-for-children,-stricter-rules-on-advertising,-30-local-content-on-tv-channels,-vod-platforms
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