Friday 20 April 2018

Viu partners with GMM Channel to expand in Thailand

OTT content is global in nature and knows no boundaries. The leading pan-regional OTT video service by PCCW Media Group, Viu has recently partnered with Thailand based GMM channel, one of the largest entertainment companies in Thailand.


With this deal, Viu will be able to reach wider people in Thailand. It will get 200 hours of selected premium content from GMM25.

According to PCCW Media Group MD Janice Lee, “Since Viu coined the pioneering free and premium tiers of services tailored for different viewing habits of Asian netizens, the number of monthly active users has grown to over 16 million by the end of 2017. Our extensive audience base can ensure local broadcasters like GMM Channel may further expand their reach, whereas the premium program lineup from GMM25 will enable us to offer more relevant, highly localised content to attract more viewers. We look forward to working closely with more content providers like GMM Channel to deliver more engaging local content to our users.”

GMM Grammy Public Company Group CEO Boosaba Dao Rueng said, “GMM25 offers a variety of content such as huge hit based-on-true stories drama and unique variety shows which speaks well to audiences of the new generation. The ever so growing millennial audiences make our collaboration with Viu an essential move. We aim to cross function our existing audiences and capitalize on these millions of active users.”

Sourcehttp://cablequest.org/index.php/news/new-media/item/12826-viu-partners-with-gmm-channel-to-expand-in-thailand

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