Misleading ads of AYUSH drugs are common. To stop this evil, the Advertising Standards Council of India (ASCI) and the Ministry of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy’s (AYUSH) have partnered. The ASCI has become the only non-Government member in the Ministry.
ASCI chairman Abanti Sankaranarayanan commented, “ASCI has been closely working with AYUSH to ensure that Indian consumers are not exposed to false information and have access to safe drugs. We are confident that the new committee will act as a catalyst to the process of self-regulation in advertising, thus safeguarding consumers from deceptive advertisements that can negatively impact them”.
There are seven members in the empowered committee at AYUSH. The constituted committee will be empowered to review and monitor the implementation of the provisions of The Drugs and Magic Remedies (Objectionable Advertisement) Act, 1954 and Rules there under for curbing misleading advertisements of ASU & H drugs.
Also, the committee will be authorised to make recommendations for regulatory action against misleading advertisements and advise the Central Government for issuing any specific directions or advisories and for taking necessary steps. The committee will also be responsible for reviewing the actions taken by the states and the pharmaceutical vigilance centres for surveillance and control of misleading advertisements of ASU & H drugs.
Source: http://cablequest.org/index.php/news/national-news/item/12774-asci-ayush-partner-to-stop-misleading-ads
There are seven members in the empowered committee at AYUSH. The constituted committee will be empowered to review and monitor the implementation of the provisions of The Drugs and Magic Remedies (Objectionable Advertisement) Act, 1954 and Rules there under for curbing misleading advertisements of ASU & H drugs.
Also, the committee will be authorised to make recommendations for regulatory action against misleading advertisements and advise the Central Government for issuing any specific directions or advisories and for taking necessary steps. The committee will also be responsible for reviewing the actions taken by the states and the pharmaceutical vigilance centres for surveillance and control of misleading advertisements of ASU & H drugs.
Source: http://cablequest.org/index.php/news/national-news/item/12774-asci-ayush-partner-to-stop-misleading-ads
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