Tuesday 24 April 2018

Airtel-Jio IPL ad matter reaches HC

On 24 April, the Delhi High Court sought the response of Airtel on a contempt plea moved by Reliance Jio. In the complaint, the appellant alleged that Airtel's campaign for IPL was in violation of the previous order.


The HC noted in its order that Airtel's advertisements, offering "live and free access" to the IPL coverage, did not carry a disclaimer in bold as it had assured the court.  The court made the observation after perusing the video and print version of the advertisements placed before the court by Reliance Jio, which claimed that Airtel's campaign was in violation of the April 13 consent order of the high court.

As stated before, on April 13, Airtel had assured the HC that its advertisements will carry a disclaimer in bold stating that under its 'live and free access offer', only subscription to video streaming platform Hotstar would be free and data charges according to the subscriber's plan would apply.

The court listed the matter for April 27.

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