Friday 6 April 2018

MIB directs BARC to stop using landing page as tool for TV ratings

While the Telecom Regulatory Authority of India (TRAI) on April 5 issued a consultation paper to seek views of the stakeholders on the issue of landing page, the Information and Broadcasting Ministry (MIB) has told the Broadcast Audience Research Council (BARC) to stop using landing channel or page to measure television ratings and submit a compliance report within a span of 15 days.


The issue is long pending and it affects viewers’ freedom of choice. The landing channel or the landing page is the Logical Channel Number which is first displayed when a set top box (STB) is switched on.

As per media reports, the decision came soon after some broadcasters approached the ministry and claimed that some television networks, colluding with broadcasters and distributors, were placing their channels on the landing page to influence the ratings.

Unholy Alliance: Technically speaking, all television channels have a unique ID which the BARC uses to track the ratings. The landing page is supposed to be without a watermark, contrary to what the broadcasters are doing which leads to higher TV ratings for these channels. High ratings bring in higher advertising revenues which the ministry felt could lead to an “unholy alliance” among broadcasters and advertisers.

Sourcehttp://cablequest.org/index.php/news/cable-news/item/12652-mib-directs-barc-to-stop-using-landing-page-as-tool-for-tv-ratings

No comments:

Post a Comment

Aadhaar leak: EPFO discontinues services provided through Common Service Centre

Following fear of Aadhaar data leak, the Employees Provident Fund Organisation (EPFO) on May 2 said it has discontinued services provided t...