To boost its market share in Tamil Nadu, the direct-to-home (DTH) operator Dish TV has added 30 new Tamil channels; now Dish TV’s Tamil channel offering stand at 70.
The new offering includes both standard definition (SD) and high-definition (HD) channels. The existing Tamil language portfolio on DishTV includes leading channels like Sun TV, Star Vijay, Zee Tamil, KTV and Colors Tamil.
Dish TV India SVP marketing Sukhpreet Singh said: “We will ultimately have 70 Tamil channels. We are adding new channels in phases. Due to certain constraints, we had comparatively lesser number of channels. Now we want to make sure that we have complete Tamil content so that we are able to address all segments of customers.”
He added: “With the addition of new content we will refine our packages to make it more attractive for different segments.”
Also, the DTH operator has plans for different customer segments. It also allows customers to pick channels at Rs 8.5 under ‘MeraApna Pack’ initiative.
Dish TV India SVP marketing Sukhpreet Singh said: “We will ultimately have 70 Tamil channels. We are adding new channels in phases. Due to certain constraints, we had comparatively lesser number of channels. Now we want to make sure that we have complete Tamil content so that we are able to address all segments of customers.”
He added: “With the addition of new content we will refine our packages to make it more attractive for different segments.”
Also, the DTH operator has plans for different customer segments. It also allows customers to pick channels at Rs 8.5 under ‘MeraApna Pack’ initiative.
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