Wednesday 14 March 2018

Zee Unimedia floats special customised sponsorship packages

The ad-sales subsidiary of Zee Entertainment Enterprises Ltd, Zee Unimedia Limited has floated special customised sponsorship packages to cash in on brands’ summer advertising strategy especially for the Indian Premier League (IPL).


The special offer gives brands an opportunity to associate with a combination of top-performing shows and pick up ad-inventory across the group’s network of 40 channels.

According to Ashish Sehgal, Chief Operating Officer, Zee Unimedia, “With a view to increase our share of advertisers’ spends, we have brought out a sponsorship package called ‘Entertainment kabonus’ with diverse offerings. This provides advertisers flexibility to choose from 40 channels on the group’s entire network, genres, combination of top-performing shows, plug-in and plug-out options, and longevity to run promotions over longer duration.”

He added: “It is for the first time we have gone to our clients (advertisers) with the collective strength of the network, offering them the best of audience reach in a cost-effective way,” he said.

As per company sources, it hopes to rope in 8-10 sponsors for these network-level sponsorship deals. The company has devised three kinds of packages which are priced in the range of ₹22-₹35 crore. However, it said that these sponsorship packages will be customised to meet a brand’s requirements.

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