Wednesday 7 March 2018

YuppTV to enter wellness segment; partners with Brilliant Living TV

The leading over the top (OTT) platform YuppTV is planning to enter the wellness sector and has partnered with Brilliant Living TV, which country’s largest content provider in the Fitness and wellness genre.


The deal will enable users to access high-quality fitness, nutrition, and well-being content right at the comforts of their homes on YuppTV’s TBO, KBO, BBO, MBO Channels.

According to YuppTV founder and CEO Uday Reddy, “The sedentary lifestyles we have come to live these days are posing serious health hazards. People stand at the risk of being obese, suffer from fatigue, stress-related health disorders and others. To the same end, we decided to make fitness and wellness content available on our network channels, providing our users with an easy access to world-class health and fitness related content. We are further glad to partner with Brilliant Living TV and together provide high quality content to our viewers.”

Commenting on the partnership, BLT CEO Adarsh Gupta said “With the association, we intend to encourage users to practice healthy living, right in the comforts or their homes and hope that users will respond warmly to the latest offering.”

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