Offering content and services in regional languages is key to success. Recently, Discovery Communications India’s kids channel Discovery Kids has announced to offer Tamil and Telugu language feeds to increase viewership in these states. The Tamil feed was launched on 24 March while the Telugu language feed will be started from 1 April.
Discovery Kids head Uttam Singh said, “The launch of Tamil and Telugu language feeds will provide a huge fillip to our efforts in increasing the reach of Discovery Kids in the strategically important markets. The love and affection that Discovery Kids is getting is truly humbling; we are further intensifying our efforts to reach the top of the kids genre.”
Source: http://cablequest.org/index.php/news/national-news/item/12571-discovery-kids-plans-to-expand-viewership-through-regional-languages
Discovery Kids head Uttam Singh said, “The launch of Tamil and Telugu language feeds will provide a huge fillip to our efforts in increasing the reach of Discovery Kids in the strategically important markets. The love and affection that Discovery Kids is getting is truly humbling; we are further intensifying our efforts to reach the top of the kids genre.”
Source: http://cablequest.org/index.php/news/national-news/item/12571-discovery-kids-plans-to-expand-viewership-through-regional-languages
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