According to a BARC India study titled ‘What Young India Watches’, the youth in the 15-30 age bracket is a huge segment for broadcasters and advertisers as they contribute a whopping 33% share of eyeballs to total TV viewership.
The study tells that males have a higher composition of the youth population; however, the viewership share is almost equal with both contributing 50% of eyeballs to TV viewership.
The report says that news programmes are seen to be preferred in the early morning hours, than any other part of the day, on both weekdays and weekends as the viewers may want to start the day with an update of what is happening around them.
The BARC report adds that film-based programs have a relatively better share on weekends throughout the day; serial-based programs do relatively better on a weekday. This could most likely be attributed to special programming such as World TV Premieres or airing of popular movies, which usually occurs on weekends.
Source: http://cablequest.org/index.php/news/national-news/item/12585-youths-are-the-biggest-watchers-of-tv-barc-study
The report says that news programmes are seen to be preferred in the early morning hours, than any other part of the day, on both weekdays and weekends as the viewers may want to start the day with an update of what is happening around them.
The BARC report adds that film-based programs have a relatively better share on weekends throughout the day; serial-based programs do relatively better on a weekday. This could most likely be attributed to special programming such as World TV Premieres or airing of popular movies, which usually occurs on weekends.
Source: http://cablequest.org/index.php/news/national-news/item/12585-youths-are-the-biggest-watchers-of-tv-barc-study
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