Wednesday 28 March 2018

ByDesign’s iCAS makes big strides; forces foreign manufacturers to bring down their STB’s prices

To give a boost to indigenous set-top-box (STB), the iCAS project was launched in 2016 by the Ministry of Electronics and Information Technology (MeitY). The Bengaluru-based ByDesign’s indigenous conditional access system (CAS) iCAS is now creating great buzz and is the main reason behind falling (SD) STB prices.


According to Velankani Group and ByDesign India VP Jayesh Dubey, “Biggest advantage of iCAS is that the prices of STBs have dropped from Rs 1250-1400 to Rs 750-900 for SD MPEG 4 Boxes. Because of iCAS, all foreign vendors also had to drop the price of their CAS as well as STBs,” Dubey told TelevisionPost.com in an interaction.”

He added that the locally manufactured CAS has been integrated at 148 multi system operator (MSO) locations catering to 1.4 million set top box (STB) units.

Dubey said that iCAS has forced foreign vendors to bring down the price of their CAS.

The iCAS project’s total cost was Rs 29.9 crore of which Rs 19.9 crore was provided by the MeitY while the rest of the funding was generated by ByDesign. The intellectual property (IP) rights of the CAS are held by ByDesign.

Dubey added, “iCAS is the only advanced embedded security CAS platform operating in Phase 3 and 4 markets in a big way.”

Talkinga bout challenges, he said:  “There are things beyond our control like the cable TV operators want cheaper STBs, they are have existing relationships with foreign/old STB vendors and they want more people to test out iCAS before deploying it.”

He said: “Free Dish MPEG 4 roll-out got delayed otherwise iCAS deployment would have been even bigger. iCAS installation for DD Free Dish was completed in March 2017.”

Sourcehttp://cablequest.org/index.php/news/cable-news/item/12573-bydesign%E2%80%99s-icas-makes-big-strides-forces-foreign-manufacturers-to-bring-down-their-stb%E2%80%99s-prices

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