According to week 11 of BARC ratings for 6 Mega Cities (NCCS AB: 2+ Individuals), the infotainment channel Sony BBC Earth has emerged as the most watched channel in its genre. The feat has been achieved in just one year after its launch.
Sony BBC Earth has dome great by defeating heavyweights like Discovery Channel and History TV18. Sony BBC Earth’s has moved from number six to number one with 22% share in just about a year.
It was launched on 6 March 2017, and is owned and operated by MSM Worldwide Factual Media, a joint venture (JV) between Sony Pictures Networks India (SPN) and BBC Worldwide.
Sony Pictures Networks India executive VP, business head Tushar Shah said: “Our differentiation in the way in which we present content is working for us. If you analyse BARC data, a good portion of our viewership comes from non-primetime as well.”
It was launched on 6 March 2017, and is owned and operated by MSM Worldwide Factual Media, a joint venture (JV) between Sony Pictures Networks India (SPN) and BBC Worldwide.
Sony Pictures Networks India executive VP, business head Tushar Shah said: “Our differentiation in the way in which we present content is working for us. If you analyse BARC data, a good portion of our viewership comes from non-primetime as well.”
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