To simplify the process and ensure cost effectiveness, the radio station by Reliance Broadcast Network Limited, Big FM will offer ad-tech platform to its advertisers which will be modelled to achieve faster time to market by ensuring operational efficiency.
It will be a robust programmatic solution designed to enhance and catalyse the advertiser experience. As per company sources, the solution will offer definitive guidance and market intelligence through the ad inventory buying process.
With this platform, the radio network can unlock the funnel of demand, allowing them to sell ad inventory by offering customized plans based on the target audience (TG), region, city or cluster.
According to Reliance Broadcast Network Limited (BIG FM) CFO Asheesh Chatterjee, “BIG FM’s intention to invest in an ad-tech platform is a defining milestone in our digital-first journey, as we aim to enhance our advertiser experience and integrate it within our technologically evolving ecosystem. The highly scalable platform is revolutionary as it will drive programmatic buying of ad spots and seamlessly lead to linear radio transmission whilst managing peak loads smoothly. By investing in cloud-based services, it’s a step towards being ready for tomorrow’s media landscape centred on digital consumption. We are already in talks with leading tech partners in this space to help us build a robust programmatic solution.”
Source: http://cablequest.org/index.php/news/national-news/item/12568-big-fm-to-offer-integrated-ad-tech-platform-for-its-advertisers
With this platform, the radio network can unlock the funnel of demand, allowing them to sell ad inventory by offering customized plans based on the target audience (TG), region, city or cluster.
According to Reliance Broadcast Network Limited (BIG FM) CFO Asheesh Chatterjee, “BIG FM’s intention to invest in an ad-tech platform is a defining milestone in our digital-first journey, as we aim to enhance our advertiser experience and integrate it within our technologically evolving ecosystem. The highly scalable platform is revolutionary as it will drive programmatic buying of ad spots and seamlessly lead to linear radio transmission whilst managing peak loads smoothly. By investing in cloud-based services, it’s a step towards being ready for tomorrow’s media landscape centred on digital consumption. We are already in talks with leading tech partners in this space to help us build a robust programmatic solution.”
Source: http://cablequest.org/index.php/news/national-news/item/12568-big-fm-to-offer-integrated-ad-tech-platform-for-its-advertisers
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