Wednesday 7 February 2018

Radio is a popular & trusted platform in metros & Tier II cities: Nielsen report

As per the latest report by Nielsen India titled ‘Power of Radio’ commissioned by Music Broadcast (Radio City), radio is the second most accessed medium across metros and non-metros.


The report said that 47% people prefer radio to listen to music, followed by TV at 42%, video streaming services at 5% and audio streaming services at 6%.

Jagran Prakashan president and Music Broadcast director Apurva Purohit said, “In India, radio was largely limited to state programming until the 1990s but with the private sector entering the industry, it has grown exponentially over the last decade or so. The industry clocked an 18% growth compared to other markets in 2016 and with the phase 3 expansions into new geographies increasing FM’s reach dramatically; the industry will only grow faster in the years to come.”

Also, radio offers additional 17% incremental awareness to real estate sector ads compared to print. Radio ads are the most effective in the 26-45 years age group. The report also reveals that people consider radio to be a trusted source of information.

The survey included working males, females, homemakers and students between the age of 18-45 from multiple income groups, demographics and listen to the radio at least once a week.

No comments:

Post a Comment

Aadhaar leak: EPFO discontinues services provided through Common Service Centre

Following fear of Aadhaar data leak, the Employees Provident Fund Organisation (EPFO) on May 2 said it has discontinued services provided t...