To capture the lucrative Tamil markets, Viacom18 will launch Colors Tamil on 19 February on all leading cable TV and direct to home (DTH) platforms. Tamil actor Arya has been hired as the brand ambassador of the channel.
Viacom18 Group CEO Sudhanshu Vats commented: “After spreading our wings across 7 languages, India’s flagship general entertainment brand – COLORS – is entering the lucrative, fast-growing and discerning Tamil entertainment market – in line with our stated strategy to drive regional growth aggressively. Our proven ability to break the clutter and disrupt the status quo will help us tell endearing stories to over 20 mn TV households in the state and a large global audience in the coming months and years.”
Viacom18 has GEC in 5 more regional languages namely Kannada, Marathi, Gujarati, Bengali and Odia under the brand name Colors apart from Hindi and English.
The content of the Colors Tamil will also be available on Voot, the OTT platform.
Viacom18 has GEC in 5 more regional languages namely Kannada, Marathi, Gujarati, Bengali and Odia under the brand name Colors apart from Hindi and English.
The content of the Colors Tamil will also be available on Voot, the OTT platform.
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