Thursday 15 February 2018

C&S Medianet partners with Discovery; places JEET on 3 DPOs

Incorporated in May 2016, C&S Medianet has started its operations. It has partnered with Hindi GEC Discovery Jeet and has prominently placed it on the three DOPs- Dish TV India, Videocon d2h and Siti Networks.


As a matter of fact, C&S Medianet is the JV between DTH operator Dish TV and MSO Siti holds, both holding 48% each in it. It is headed by industry veterans Himanshu Dhoreliya and Anil Malhotra.

The company was formed with objective of acting as a negotiating agency for content/ad sales/carriage for the television channel distribution industry.

C&S Medianet offers consultancy services to the DPOs in order to help them tackle the issues faced by the distribution industry. The consultancy services to be provided include knowledge sharing on packaging, increase of a-la-carte revenue, dispute management, regulatory intervention & compliance, collection & sharing of data, engaging with government for giving ads to the members, engaging with DAVP for formulation of the policies, assistance in ensuring compliance with QoS Regulation, assisting in implementation of TRAI Regulations & Support in audits, ad sales service and value added service.

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