In 2018, OTT, content marketing and automation will rule, as per a LinkedIn report titled ‘Marketing Team of Tomorrow’. This will influence advertisers. The report says that India has shown the highest growth in the planned marketing budget for the year compared to other markets, and key investment areas include content marketing, marketing automation, and video content.
The markets included in LinkedIn survey are Australia, India, Singapore, and Hong Kong between September and October 2017. The surveyed professionals included a mix of in-house marketers and agency professionals.
The report tells that delivering personalised content will be a key focus for APAC marketers in 2018, with India’s focus spread across a particularly diverse range of digital marketing trends. Personalised marketing (65%), real-time marketing (60%), big data analytics (60%), and content marketing (58%) were found to be the top three digital marketing trends for Indian marketers in 2018.
The report tells that delivering personalised content will be a key focus for APAC marketers in 2018, with India’s focus spread across a particularly diverse range of digital marketing trends. Personalised marketing (65%), real-time marketing (60%), big data analytics (60%), and content marketing (58%) were found to be the top three digital marketing trends for Indian marketers in 2018.
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