Though OTT and new media are winning the viewers, TV is still the front runner. As per the latest BARC data, 26th January saw 38 million people across the country watching the parade live. This is up from 22.2 million in 2017.
Shashi Shekhar Vempati, chief executive at Prasar Bharati, which runs Doordarshan, said: “A lot of effort went into the Republic Day coverage this time. We were prepared in advance especially on the digital front. The parade has so far been watched by more than 2.5 million people online.”
The 26th January parade was aired on 20 Doordarshan channels, including the flagship DD National. Between 9AM and 12PM on 26 January, the overall viewership of DD network jumped 33% to 7.4 million impressions from 5.6 million impressions in 2017. Impressions refer to the number of individuals in thousands of a target audience who viewed an event, averaged across minutes.
Not only Doordarshan channels, private news channels across the country, which received the Republic Day feed from Doordarshan, also saw an increase in the viewership. While Hindi news recorded a viewership of 9.2 million impressions (up from 7.9 million in 2017), English news registered 620,000 impressions (against 310,000 in 2017).
The 26th January parade was aired on 20 Doordarshan channels, including the flagship DD National. Between 9AM and 12PM on 26 January, the overall viewership of DD network jumped 33% to 7.4 million impressions from 5.6 million impressions in 2017. Impressions refer to the number of individuals in thousands of a target audience who viewed an event, averaged across minutes.
Not only Doordarshan channels, private news channels across the country, which received the Republic Day feed from Doordarshan, also saw an increase in the viewership. While Hindi news recorded a viewership of 9.2 million impressions (up from 7.9 million in 2017), English news registered 620,000 impressions (against 310,000 in 2017).
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