Thursday 15 February 2018

India’s top 80 digital news networks on YouTube touch 65 million viewers: Report

YouTube is the king of all video consumption platforms. As per video intelligence platform Vidooly report, country’s top 80 digital news networks had a lifetime subscriber base of 65 million viewers (December 2017). The report said these channels collectively generated 18 billion views.


Vidooly CEO, co-founder Subrat Kar commented, “Our Annual Digital Video Report in News is an effort to examine the viewership growth pattern in the Indian media on YouTube. Interestingly we are witnessing not just new age media companies but also legacy media companies who are investing heavily in growing their digital presence. While monetisation still remains a challenge, the ubiquity and massive audience base of YouTube has led to news networks attracting the younger crowd who don’t watch news on television and prefer to consume content on online video platforms.”

The report says that India Today Group is India’s most viewed news network on Youtube with 1.92 billion views in 2017, followed by NEXT9News with 1.89 billion views in 2017. ABP News group ranks third with 1.32 billion views in 2017.

The surprising facts have emerged from the report. It says that regional news content in Hindi and Telugu beats English news content in terms of views on YouTube. All the top 10 news networks on YouTube have a regional channel.

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