UK cable MSO Virgin Media has extended its existing five-year partnership with next generation television specialist TiVo for a further three years. As part of the new agreement, Virgin Media has committed to the development of next-generation solutions from TiVo.
Virgin Media launched the first set-top box incorporating TiVo software in 2010. Since launch, Virgin Media has installed TiVo enabled set-top boxes in more than 2.5 million homes. The platform brought together broadcast TV, thousands of hours of on demand programming and the best of the web in a single set-top box.
In 2012, Virgin Media launched its Virgin TV Anywhere service which underpinned the seamless experience for TV viewers.
Gregor McNeil, Virgin Media’s Chief Operating Officer, said the operator continued to lead the UK market in bringing together the broadest choice of programming along with the best way to access it.
David Sandford, VP and GM of TiVo’s International Operator Business, said that Virgin Media had been among its most innovative customers, successfully deploying TiVo and leveraging its integration of linear, VOD and OTT content sources to create an unmatched offering in the UK. “TiVo is proud to serve Virgin Media with critical solutions in a challenging and competitive landscape, helping to drive revenue growth and material gains in customer satisfaction,” he added.